Hume Bank

Marketing Communications Specialist


  • Looking for a tree change? The Albury Wodonga region could be the perfect location for you!
  • Help bring a new 5-year transformation strategy to life with a focus on engaging and retaining our existing customers
  • Come and work at an ambitious and transforming purpose-lead organisation.

At Hume Bank we believe in building the long-term prosperity of our customers and supporting goals that benefit our community, not profit from them. We aspire to support our customers on all of life’s great adventures.

Situated along the Murray River, the Albury Wodonga region is a vibrant and thriving regional town with a strong sense of community. Albury Wodonga offers a great lifestyle for people from all walks of life.

Whether you prefer arts and culture, sport, shopping or family activities, there really is something for everyone in Albury Wodonga.

About the Role:

With an inspiring organisational strategy, award-winning products and expanded distribution channels fuelling growth, we have a new and exciting opportunity for a Marketing Communications Specialist to join our Marketing team and support the delivery of our 5-year strategic plan.

Reporting to the Head of Marketing, you will have a specific focus on one of our key portfolios being Customer Engagement & Communication. This is an exciting opportunity to champion our brand, creating high quality, engaging communications, and customer marketing.

Deeply understanding Hume Bank and its customers is an important aspect of this position, for you to be able to develop and execute effective marketing and communications strategies and plans.

Your strategic priorities will focus on our customers, and span their entire lifecycle with Hume Bank, including onboarding, engagement, retention and communications.

This is a full-time position based at our head office in Albury, with hybrid working options available. Consideration can also be given if a part-time working arrangement is preferred.

Your key responsibilities will include:

  • Ensure Hume Bank is bringing its brand story to life across all customer touch points.
  • Planning and coordinating direct-to-customer engagement and retention campaigns across all channels.
  • Producing and maintaining customer-facing communications (including newsletters, BAU letters and collateral, and Annual Report) in line with Hume Bank’s tone of voice.
  • Identify opportunities to improve marketing and communications activity effectiveness and efficiency.
  • Contribute to product development as it relates to market and customer demands.
  • Actively contributing to marketing planning in line with organisational strategy, business objectives, target market and customer segmentation.
  • Executing the Hume Bank marketing strategy to achieve annual growth, product and customer objectives.
  • To develop (in conjunction with the Head of Marketing) and execute a segment-let customer engagement strategy that delivers on Hume Bank’s growth and business objectives.


About you:

  • Tertiary qualification in Marketing, Communications, or related discipline (desirable)
  • Previous experience in marketing, communications, or similar areas
  • A strong creative skill set, with exceptional communication and organisational skills
  • High attention to detail and an ability to work independently and multitask
  • Ability to build and maintain effective and positive working relationships across business functions
  • Solutions-focused with the ability to measure and develop key insights
  • Demonstrated evidence of business acumen, including analytical and problem-solving skills
  • The ability to prioritise and deliver to deadlines in a fast-paced environment


What’s in it for you?

  • Ongoing career development and interesting work, in a great team environment
  • An opportunity to work for Hume Bank – a future focused, dynamic and successful purpose driven bank in Albury-Wodonga
  • A great employee experience and employee benefits, including flexible working under a hybrid work model

If you are interested in this fantastic opportunity, then we want to hear from you!

To apply, please email your application including a cover letter and resume to careers@humebank.com.au

Applications close: Monday 15 August 2022

  • Full Time
  • Albury
  • Posted 7 days ago
  • 15-08-2022
  • Hume Bank